Egged on by TV stylists, such as Gok Wan and Trinny and Susannah, who've long been rhapsodising over the merits of a well-fitted bra and the wonders they work on your shape and posture, more and more women are doing this. Unsurprisingly, as no one enjoys maths or physics homework, the modern way to find the correct fit is to go to a shop and get someone else to do it for you. You can do precisely nothing with this information, as no bra manufacturer measures boobs by the pound. Alternatively, and many bra experts say more accurately, you can weigh your breasts by dunking them into a full bowl of water and measuring the displaced liquid, with 1 litre of water equalling 1kg. If there's an inch difference, you're a B two and you need a C cup and so on. If the numbers are the same, you're an A cup. Next you subtract the band size from breast size to find your cup size. Then you wrap the tape round again and measure the fullest part of the actual breasts. You add four to this measurement if the number is even, five if it's odd – and the resultant number is your band size. You take a tape measure and wrap it round your chest at the lowest point where a bra sits. The traditional method reads like an A-level algebra problem. But though a 2009 survey found that the average British woman owns 16 bras at any one time and buys four every year, fitting them is a surprisingly tricky activity. But no one seems happy to explain why this is happening.ĭo you know how to work out a bra size? As roughly 50% of the British population wear them, you'd have thought most of them would have an idea. Judging by recent underwear figures, there are more slimmer women with larger boobs than ever before. In a country where one in three women is overweight, you'd think there was a simple, fat-related reason for this, but obesity alone doesn't explain the jump in cup size, nor the biggest growth area in bra sales: smaller back size and bigger cup size. Last week, Debenhams started stocking KK bras, which were previously only available in specialist stores. Earlier this year, Selfridges began stocking a K cup range, and its sales of D to G cups have risen by 50% year-on-year since 2005. In 2007 Marks & Spencer introduced the J cup. Many department stores have increased the range of cup sizes on offer to meet the ballooning demand. In recent years, the average British bra size has jumped from 34B to 36D, which means that while women's backs have grown one size, breasts have jumped up two. Odd things are happening in women's bras.
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